Bikeable Cities

I got two books for Christmas. One was about the art of flirting, and it was from my mother. Needless to say, any other book would make me happier. The other book wasn’t just any other, though. It was Bicycle Diaries. Artist and musician David Byrne (from Talking Heads) writes about his love for biking, and how his folding bike has become his favorite way to get around in new cities all over the world.

This point of view–faster than a walk, slower than a train, often slightly higher than a person–became my panoramic window on much of the world over the last thirty years–and it still is.

His descriptions and perspectives on architecture, urban design, politics, culture and art in the cities he visits are all a true joy to read.

Our values and hopes are sometimes awfully embarrassingly easy to read. [...] “This is what we think matters, this is how we live and how we play.” Riding a bike through all this is like navigating the collective neural pathways of some vast global mind.

As a European who was new to the US a couple of years ago, and still haven’t been traveling that much around in this country, it disturbs me to read reports about all these American cities that are planned and laid out as if human beings’ only way of getting around should be by car. In most cities across America it is simply way too dangerous to get from point A to B unless you are within the four walls of a moving vehicle. You actually have to get into a car to visit a different part of town, as different neighborhoods are framed in by freeways.

In most of these cities one could say that the machines have won. [...] I try to explore some of these towns–Dallas, Detroit, Phoenix, Atlanta–by bike, and it’s frustrating. The various parts of town are often “connected”–if one can call it that–mainly by freeways, massive awe-inspiring concrete ribbons that usually kill the neighborhoods they pass through, and often the ones they are supposed to connect as well.

That you are forced into a car to get around is just as true for American suburbia. I remember being in some cute little NJ town with a friend of mine. We were supposed to go to the grocery store to pick up some food for the Sunday dinner.

Me: How far is it?

Him: Only 5 minutes.

Me: So let’s walk then?

Him: Uhm, I meant 5 minutes by car.

Me: But if it’s 5 minutes by car, it surely can’t be more than like a 20 minute walk?

Him: Well, there’s no way to get there on foot. We have to cross this highway, so… I wouldn’t do that.

This is so frightening, upsetting and sad. Or as Byrne says, “it’s long-term unsustainable and short-term lousy living.” Somebody please do something! I’m unfortunately too busy getting together this Paint Your City thesis celebration of biking right now. In the meantime, I’m so grateful that NYC Department of Transportation acknowledges walkers and bikers as well as cars in their transportation plans. Thanks to DOT and Transportation Alternatives, it gets easier and easier to get around by bike. There are more bike commuters than ever, and only the recent snowfall is making my daily bike rides less likely to happen. But for a delicious Sunday brunch, I can do anything!

Is it a bike day?

IS IT A BIKE DAY?
Know the very moment that your friends get on their bikes. If your friends are doing it, obviously you can. Prove it. Skip the morning bagel. Try something new. Be the first one to be on your bike.

PAINT BY BIKE
Track your rides with your phone to color your city with beautiful patterns.

BE PROUD
Be encouraged by your own bike efforts and compare with your friends. Make them jealous for that matter. Go ahead, show off. Tweet, share, like on Facebook. Tell everyone! We’ll even help you print a poster to hang on your wall!

JOIN FORCES
Share your data anonymously and help paint the whole picture of what is happening on NYC streets.

BE INSPIRED
Try new places, new streets, new things on your bike!

About the Project, v.2

Paint Your City is a social tracking platform with game challenges that motivates people to ride their bikes. It’s for city dwellers with under-utilized bikes who have a need to maintain a busy and active lifestyle and get around their city. Spoked values the sheer joy of biking rather than speed, calories, or saving the environment; although, we can’t deny these effects.

Through the service, members choose a color to paint their city and track the rides they take. These rides, which become one’s personal drawing of a city, are beautifully visualized on a communal map where they can be compared with friends.

In addition to this very visual feedback of tracking, Paint Your City will host social challenges that give people a fun and social excuse to either start biking, or to push them to explore more of their city on two wheels. These challenges are designed to happen within a physical workplace, between friends and for members across the entire platform.

Paint Your City will cultivate a bike culture in cities, because it’s simply the best way to get around. It will launch in New York, and could even become part of the bike share system arriving this spring.

Archive Ideas, Begin New

Throughout the months, our thesis project has expanded and contracted with ideas; mainly expanded. Though, our challenge all along has been to get more people biking. A break and space away from it has, thankfully, brought us clarity.

As explained in our initial project description written in September (2011), the concept was once very focused on a physical bike helmet embedded speakers, buttons, sensors and a microphone:

Our project addresses the needs of urban pedalers. New Yorkers bike in chaotic environments. We want to make riders’ trips more seamless while giving them tools to delightfully experience and discover New York from their bike seat and with friends. We’re making a digital toolset embodied in a physical bike helmet. It will provide spoken directions, track riding habits and help riders document trips and arrange rides with friends. Unlike a high-tech GPS bike computer, it will have a charming personality and be designed for the casual and committed commuters.

An endeavor that is part of the SVA IxD thesis program, we hope to create your bike’s better half.

The project continued to involve the helmet throughout the entire semester. But, in October (2011), we decided to design a game, called King of Two Wheels, to explore our concepts around motivation, wayfinding, tracking, and discovery within a city. Hosting this game throughout a week in our studio got us more interested in the shared work environment as the focus for intervention. We iterated further on this idea through developing office game kits, and digital communal maps to be projected on the office wall.

At the end of last semester, the project was filled with opportunities and features—from receiving spoken directions and bookmarking places during a ride to competing for miles and new places with fellow workers. Then, we each took a very deep breath and a three week break to our respective homes, Oslo and Missouri/Texas.

We returned to New York and realized that, rather than adding capabilities to the bike ride itself, the project should focus on how to motivate people while they are not on their bike seat. We believe and have seen the power of data tracking on a communal map, and will leverage this idea as the core of the project. It’s called Paint Your City.

Ridership Statistics

The Department of Transportation has gathered some interesting stats on New Yorkers’ bike habits. The Commuter Cycling Indicator shows a 8% increase between 2010 and 2011, and that commuter cycling more than doubled from 2007 to 2011, in just 4 years. Check out more interesting stats on ridership, and how it has developed at the different typical commuter locations (the bridges, the Hudson River Greenway etc) in this pdf: NYC Commuter Cycling Indicator.

No Ordinary Office Game

For Kristin and I, biking is not about our calories burned or carbon footprint reduction. It’s simply about the joy it brings to us and that it gives us the ability to explore and know our city better. Not to mention an excuse to be outside, a workout and commute in one, and a flexible schedule. For thesis, we want to spread the joy of biking that we experience to more people.

The King of Two Wheels was our first trial run of a bike challenge hosted within a work environment. From there, we decided that we want to create a mass movement of people riding bikes. This led us to our thesis concept, Paint Your City (PYC). It’s a social tracking platform where riders use their phone for tracking bike rides in the city. One’s beautiful traces can be seen visualized on a map on the website, along with rides from friends, co-workers and neighbors.

Many people either fall into biking or start riding because their friends are doing it. The PYC office challenge is a two-week event that embraces social pressure to encourage biking for transportation.

JOIN THE CHALLENGE
Office workers are invited to join a challenge by Paint Your City or can be challenged by another company. To join, participants upload their photo to paintyourcity.com and choose a color to paint the city with their bike. As an office, they choose their team color to defend their honor as a company.

The contestants are competing against each other internally, but are also joining forces to conquer fellow companies. So, they can either challenge other companies or be set up against competitors by Paint Your City. At the large scale, participants can see how their company measures up against all other companies in their city involved in the challenge at that given time.

GET AHEAD IN THE GAME
This is no regular competition, though. It is about riding your bike, but also getting to know your city and encouraging other people to start biking. There are four ways to get ahead in the game.

(1) Obviously it’s about riding your bike a lot. (2) It’s also about recommending and giving tips about great places in the city—places that you might discover on your bike rides. (3) It’s about exploring the city and trying the places out that are recommended by your colleagues.(4) And, it’s about getting new people to download the app and tracking their rides. Recruiting bikers will also be a way to get ahead for the contestants.

These four ways to get ahead in the game are also the four ways that contestants are honored for their achievements—ride, share, explore and recruit. But the rest of the office can also get involved!

FOR OFFICE MATES

Office mates can get recruited to ride and share city secrets. In addition, they can cheer for the bikers they love. They can do this through their own phone or with a phone provided in a game kit. Twitter and Facebook will help the riders connect and push each other.

SOCIAL MEDIA

During the exciting and intense challenge weeks, other people’s bike habits will interest contestants more than before. They can easily find out if and when their co-workers and opponents got on their bike seats this morning, and let that inform their own decision about whether to bike or not. Their rides will be broadcasted the moment they get on their bikes!

Contestants will be competing against people they don’t know. We want to embrace that and enable them to talk to each other through social media.

Of course we will utilize social media both to get more people to bike and to get more support and cheers for the bikers in the competition.

Because we want to facilitate water-cooler conversations around biking in the workplace, companies can choose between game kits to heighten the challenge experience.

GAME KITS

At the very basic level, offices can use the app, website and have access to a visual display of the bike rides that can be projected on the wall.

In the premium kit, contestants will get helmet stickers to broadcast to the world that they are painting the city. Companies will also get a contestant poster that honors the bikers and aids cheering. Cheering can be done by through a mobile phone or through the preprogrammed rotary phone provided. At the end of of the challenge, all contestants that are part of the premium kit will be gifted a poster of their achievements. We believe that this artifact will continue to promote the bike culture within the workplace beyond the challenge. A book of game rules will also accompany this kit.

GAME RULES

VISUAL DISPLAY OF BIKE RIDES