About the Project, v.2

Paint Your City is a social tracking platform with game challenges that motivates people to ride their bikes. It’s for city dwellers with under-utilized bikes who have a need to maintain a busy and active lifestyle and get around their city. Spoked values the sheer joy of biking rather than speed, calories, or saving the environment; although, we can’t deny these effects.

Through the service, members choose a color to paint their city and track the rides they take. These rides, which become one’s personal drawing of a city, are beautifully visualized on a communal map where they can be compared with friends.

In addition to this very visual feedback of tracking, Paint Your City will host social challenges that give people a fun and social excuse to either start biking, or to push them to explore more of their city on two wheels. These challenges are designed to happen within a physical workplace, between friends and for members across the entire platform.

Paint Your City will cultivate a bike culture in cities, because it’s simply the best way to get around. It will launch in New York, and could even become part of the bike share system arriving this spring.

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