Our prototype is coming along, and we’ve showed it to a few people lately. Faculty members Paul Pangaro, Frank Chimero and Amit Pitaru along with our fellow classmates gave us a lot of valuable feedback. They made it clear to us that while it’s cool that we have this prototype, it needs to have a distinct world view. What do we want people to do with it? Bike more? Bike different? Discover new places? Bike together? Just draw patterns?
As our thesis advisor, Willy Wong, said: “So, you’ve made a bike pen…” He then suggested that we should just get it out there, see who uses it, how, and so on. We definitely want to get it out there, and we will! But we still felt there was this missing part, and had a longer brainstorm whiteboard session to find our world view:
The image displays our possible directions when we try to go from Bike Pen to something more:
INCENTIVE
- to get poster and/or become elite etc
- minimum 200 miles unlocks …
- visit all hoods unlocks …
- number of consecutive days riding unlocks …
SHARING
- advocate biking
- recruiting
OUR VOICE
- nurture community
- nudge laxy people
- outsource to local experts
- reward/acknowledge
SELF-EXPRESSION
- poster
- share on facebook/twitter
BIKEBOOK
- storytelling (photos, notes, places). Twitter/Facebook
COMPETITION
- constrained time
- versus people
- currency: miles or hoods or number of recruits
HUMAN DATA
- bike habit insights
(weather, frequency, night vs day, hoods)
EXPLORATION
- take new routes
- discover more of the city
(number of hoods, place suggestions by friends/SPOKED, info about hoods)
EVENTS/SOCIAL
- group rides
CITY PLANNING
- share data with city to inform
BIKE HEALTH
- air in tires
- tune-up
- change chain
- change tires
based on mileage, season, time
BIKE HAPPINESS
- bike personification
- “joymeter”
