Let’s focus on what we know

We have come to a point of needing to clarify what we’re making and how it’s achieving our goal. After having spent months in developing the minimal features, we have an MVP that could be framed in multiple different ways.

From research and conversations with bikers, we know that most people start to get into the habit of biking under some kind of social pressure either from a friend, co-worker or culture of a place. For example:

Mark joined the taco tour as an excuse to get back on his bike again after falling out of habit.

Julie bought a bike when she moved to a neighborhood where a lot of people ride bikes.

Our goal is to help busy people get into the habit of riding for transportation. Why? Because we believe that biking brings joy to your life!

Our intention is to create a social event that gives people an excuse to ride and pushes them to dare to go further than usual. Competition, recognition and contribution to a communal goal will push people. Thus, SPOKED is a service for people to self-organize competitive spurts of biking so that they can push themselves and each other to ride more than usual for a constrained 2-week period of time. Our audience includes avid bikers, casual bikers, and dusty bike owners.

We believe that it’s not necessarily about miles, but the pure act of getting on a bike over and over that will get people into the habit. Practice makes perfect.

A look back at our from the fall helped bring clarity to what we’re making:

Goal: Our goal is to get people excited and curious about biking, and to provide a way for people to encourage each other to use their bike more for getting around the city.

Rationale: We will achieve this by giving the user voluntary challenges (initiated by self, friends or their workplace) to push themselves to bike more as well as recruit others to get on their bikes. We are providing consistent feedback on their progress, and enhancing the in-ride experience.

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