ELEVATOR PITCH
Paint Your City is a social tracking platform with game challenges that motivates people to ride their bikes. It’s for city dwellers with under-utilized bikes who have a need to maintain a busy and active lifestyle and get around their city.
Unlike tracking apps that are exercise-focused (Runkeeper and NikePlus), our service caters to the unique way that a biker experiences the city. In addition to tracking while riding, bikers can bookmark places and events, unlock secrets from fellow riders, be cheered on by friends, and get directions spoken to them. This narrative is visualized on a city map individually or as part of a bigger bike story.
GOAL AND RATIONALE
Our goal is to get people excited and curious about biking, and to provide a way for people to encourage each other to use their bike more for getting around the city.
We will achieve this by giving the user voluntary challenges (initiated by self, friends or their workplace) to push themselves to bike more as well as recruit others to get on their bikes. We are providing consistent feedback on their progress, and enhancing the in-ride experience.
