Soft Launch

We spent from January through March building the basic features of SPOKED. Up to this point, we had four people tracking their rides and sending them to our server. Because we like to nurture the bike culture within our own studio, and in the interest of adding more data to the platform, we did a soft launch of SPOKED on March 22nd, 2012 in the SVA IxD studio.

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Onboarding

We kicked off the "Kickstand IxD" game with a spring party! Contestants chose their color, ate, drank and prepared their phones for two weeks of tracking. We gave them a run-down of the game rules, and set them loose to the streets once again:

Kickstand Kickstand

We surprisingly had 10 people sign-up for the Kickstand IxD game. The surprising part was that 3 of them were bike-less! Apparently not owning a bike, wasn't going to stop them from playing. So we went on a short mission to borrow bikes:

Can we borrow bikes, please?!

Twelve excited interaction design students are ready to get their game on when we launch the very first SPOKED two-week competitive game spree on Monday. Problem is that we lack a few bikes…

Tina (@tinabeans), Benjamin (@bgadbaw), Prachi (@prachipun) and Christine (@cayanna) got totally SPOKED about biking when we announced the launch. They even picked out their color to paint the city streets! Unfortunately they don’t own bikes. Yet. We secretly hope that if they get the taste of the NYC bike life during our two-week game, they’ll be bike-owners in no time, and SPOKED forever.

Can you help them out, so we can get as many wheels rolling as possible? Get in touch with them or us (Carrie and Kristin) if you can!

SPOKED? WHAT ARE WE TALKING ABOUT?
We honestly believe that people that ride bikes are happier. They are beautiful inside and out, because there’s really no limit to what fresh air can do to a person. This is why we have created SPOKED – a service that helps you build bike cultures among your workplace and friends. Here’s a snapshot of the web interface, and a tiny circle of bike friends:

When you’re playing a SPOKED game, by tracking your rides with a smart phone, you get to make snazzy patterns on a map with the color of your choice. You get to share the patterns and feel the wonderful social pressure by people around you to bike a little more than usual. You’ll also get encouraged in the currency “smiles” to bike consistently, and nudged on twitter when your bike is calling for you to get on the streets. Most importantly, you get to take part of a little two week adventure that just might change your lifestyle forever!

Here’s most of the SVA IxD SPOKED team just after they got their color, prepared to bike and collect the most “smiles” starting Monday (3/26):

Follow us @iamspoked!

Week One

Guri was defending her crown from the King of Two Wheels, but begged for more competition in the first week. She had a huge advantage living in Brooklyn. Her commuter miles put her at the top of the chart without even trying.

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Week Two

Sarah and Tom gave Guri a run for her money in the second week as they made their way up the chart. Congratulations to Sarah, who took the crown!

Kickstand

As for the bike-less, three of them borrowed bikes from classmates to make their mark on the map. The fourth, Christine, bought her very own bike!

We loved to share Prachi's story, because she was always borrowing a bike and sneaking out of the studio to ride. Even though she had a lot of work to do, she used the game as an excuse to get outside and explore New York:

Prachi, the Bike Borrower

Prachi learned to ride a bike late in life, at the age of thirteen. Though, at that age, she didn’t ever get a chance to ride her bike outside of her house compound in India. The streets outside of her house were busy with traffic. I can imagine some similarities to the streets of New York.

Prachi’s took her first proper ride the day she bought a new bike as an undergrad. It was a proper ride, to say the least—all 14 miles of it. Needless to say, Prachi has her daring and ambitious side:

“I head straight for the most difficult path,” she says.

Prachi moved to New York nearly a year ago, and hasn’t ridden or even owned a bike since she gave hers away in India. When she said yes to being a contestant in the SPOKED Kickstand IxD battle, Kristin and I were both excited, but a little confused about how she would bike without a bike. Regardless, we signed her up to color the map in mustard yellow string of yarn.

Still, I couldn’t help to think, ‘why did she do it?’ So, I asked her:

“I’m just looking for reasons to go out in the city, and usually I don’t find one. So I thought, ‘Awesome, I can borrow and bike and just go out. And, I have at least some motivation to do that.’ Otherwise, I can’t think of any other reasons why I would go for a walk, on say the Hudson river park in the middle of the day. But now I have to cycle and get miles, so I should go.”

And, when I asked, ‘Are you planning to ride more?’ Prachi unhesitantly answered:

‘Yes, I am. It was awesome.”

But, she didn’t stop at that:

“When I did the Hudson River Park stretch, I was like, ‘Wow! I covered an entire stretch of Manhattan in 2 hours.’ It’s good exercise, and you’re also traveling and seeing new places at the same time. And, it’s faster than walking around; And, much easier than traveling in subways and taxis.”

Certainly, it takes only a taste to know the goodness of biking. Prachi has shown us that.

Game End

Sarah Adams was crowned the winner of the game:

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Contestants were rewarded game posters for their accomplishments and awesomeness:

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