Purpose

Our Vision

We have a dream that our city streets will be flooded with bikes. This will lead to more livable and sustainable cities, and people with healthier lifestyles. Our purpose is to get more people riding bikes for transportation.

Hypothesis about potential bikers

The SPOKED game will give people that aren’t yet riding for transportation an excuse to ride a bike, and try out a new lifestyle for two weeks. The game itself is not a lifelong commitment, but it can be the start of a wonderful habit.

Hypothesis about avid bikers

Avid bikers will use SPOKED to add a level of play and game to their everyday lives. The SPOKED game will also be a vehicle for them to advocate biking to their friends and co-workers.

Tour de Taco, October 2011