We took a good look at all the wonderful #BikeNYC portraits by Dmitry Gudkov. Then we tried to guess who is likely to use our product. This is plainly based on this one small paper version of a portrait photo, silly stereotyping, and us imagining what kind of person this possibly could be. We even made up stories of some in order to place them right on our sliding scale. “Would this person have a smart phone?”, “Does this person even care about tracking?”, “Is this person too hip, too old, too busy, too …?”. It’s far from scientific, but it definitely helped us thinking of who will be key users of the Paint Your City platform.
By the way, this is true for all the photos except one, as we actually met the amazing Julie (blogger and commuter on a Linus) on the Tour de Taco last year. You might notice that we secretly hope she will be painting her city from her bike :) Click on the image below to see all portraits placed on the axis of most to least likely to use our service.