From Willy Wong, Week 3

Notes per our conversation
February 2, 2012, NY & Company

Call out the key principles/values that our audience stands for. (ex: lifestyle, pleasure)

State the value propositions:
For riders
- document of bike trips
- share your data for bike advocacy
- engine for exploration and curiosity (needs to be better stated)
- data to advocate for and inform placement of bike lanes
- (more)

The string on the handlebars—a grassroots signifier of riders being involved (using the product) and tracking

Consider the order and architecture of the language we’re using
Is everything mapped to an artistic act?
What do you call your users?

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