Audience and other thoughts

On the wall there are some questions my teacher David Womack wrote down while I was talking through our thesis concept. The thesis group session and all the conversations Carrie and I have had lately about concept and focus has led to lots of thoughts floating around in my head. I’ve tried to write down all of them here. It’s unfortunately very close to a brain dump. Hopefully we’ll get this content more structured soon!

The not yet convinced, maybe yes
Our goal for this group: Get people that don’t bike to bike.

The newborn, maybe-yes
Our goal for this group: Get casual riders to ride more, to commute.

The commuter/confident biker, yes
Our goal for this group: Get bikers excited about the in-ride experience. Get them to share the love, to cheer each other on.

There are a lot of motivational aspects to dig into. Lately we’ve been discussing a hybrid of a digital and physical implementation of the game in an office environment. We thought about ways to create a physical game kit where all contestants photos could be placed on a wall with the possibility to push a button to send a cheer, or simply a way to text a message to the contestant etc.

Some ideas:
Send a cheer, send a song, send a SMS or a voice message. An SMS could be read out loud to the user if he/she is riding.
Let people on team know when you’re riding automagically.

Our users can track their rides consistently to tell their own individual story. In addition, we want to create challenges on different levels for people to opt in to. When creating challenges, the timeframe is important! We need to consider the fact that it typically takes 4-6 weeks to create a habit. Challenges can be between:
- individuals
- friends
- groups of friends
- teams in office
- departments in offices
- companies
- neighborhoods
- cities

Your individual story can be visualized through a line on a map, as well as highlighted incidents such as:
- got a flat, chain jumped off
- stopped by friend for dinner
- tried a new route
- found a cool art gallery
- wine & work at cafe
- stumbled upon a biking friend
- talked to interesting biker that works at a gallery right by my office
- listened to a nice song
- took a photo of the beautiful sunset by the Hudson river greenway
- surprised by rain

Some ideas:
— Can biker be prompted later on to explain pauses in movement (i.e. when stopping at grocery store, or when stumbling upon a friend and stopping to chat)?
— Can tracking device learn stuff about biker after a while? If I say I stopped at Rucola once, the next time I stop at exact same place, platform could assume and show Rucola as the destination automatically.

Community building sites trying to motivate people to do lifestyle changes through tracking behavior. Should research these. The price on the trackers was noted to show how much people are willing to pay for these kind of things.
The Carrot
Jawbone – UP wristband ($99)
Fitbit ($99)

Comments are closed.