NATURALLY ACTIVE LIFESTYLE
Having physical activity worked into a busy day without carving out extra time
FRESH AIR
Being outside and experiencing the environment and nature
CURIOSITY
Freedom to act on my curiosity, explore and experience new places
EXPRESSIVENESS
I express my image in the things that I wear, the products I use, and I like to create and document my life
COMMUNITY
Sharing the things that make me happy with my friends and being connected to something bigger than myself
ACHIEVEMENT
Making progress and getting better at the things I do
BIKEABLE CITY
Having a bike-friendly city and the feeling that I am doing my part to make the world a healthier place
QUALITY
Good design and quality products. Care about
OPENNESS
Independence and transparency
